by Marich, Robert
Book / 2009
TitleMarketing to moviegoers : a handbook of strategies and tactics
Item typeBook
Author(s)Marich, Robert
Edition2nd ed
ImprintCarbondale Southern Illinois University Press, 2009
ISBN
  • 9780809328840
  • 0809328844
LanguageEnglish
URLLink to original record
Notes
  • Includes index.
  • Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement - - Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
  • Pacific Film Archive collection; non-circulating. CBPF.
Physical descriptionxii, 318 p. : ill. ; 24 cm.

Languages:

Date text: 
2009
Author: 
Marich, Robert
Publisher: 
Southern Illinois University Press
Subject headings: 

Item Type:

Millenium MARC Record: 
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