Book / 2009
Title | Marketing to moviegoers : a handbook of strategies and tactics |
Item type | Book |
Author(s) | Marich, Robert |
Edition | 2nd ed |
Imprint | Carbondale Southern Illinois University Press, 2009 |
ISBN |
|
Language | English |
URL | Link to original record |
Notes |
|
Physical description | xii, 318 p. : ill. ; 24 cm. |
Languages:
Date text:
2009Publisher:
Southern Illinois University PressSubject headings:
Item Type:
Millenium MARC Record:
LEADER 00000cam 22004574a 4500
001 222251055
003 OCoLC
005 20090303000000.0
008 080409s2009 ilua s001 0 eng
010 2008016284
015 GBA8C1904|2bnb
016 7 014783501|2Uk
019 228364029
020 9780809328840 (alk. paper)
020 0809328844 (alk. paper)
029 1 NLGGC|b315231424
029 1 AU@|b000042967015
035 (PFA-BOOKS)12663
035 (OCoLC)222251055|z(OCoLC)228364029
040 DLC|cDLC|dBTCTA|dYDXCP|dUKM|dC#P|dBWX|dCDX
049 CUYL
050 00 PN1995.9.M29|bM37 2009
082 00 791.43/068/8|222
100 1 Marich, Robert.
245 10 Marketing to moviegoers :|ba handbook of strategies and
tactics /|cRobert Marich.
250 2nd ed.
260 Carbondale :|bSouthern Illinois University Press,|cc2009.
300 xii, 318 p. :|bill. ;|c24 cm.
500 Includes index.
505 0 Creative strategy -- Market research -- Paid media
advertising -- Promotional tie-ins and product placement -
- Licensed merchandise -- Publicity -- Distribution to
theaters -- Exhibition -- Major studios -- Independent
distributors -- Foreign-language films -- Prints and
advertising funds.
506 Pacific Film Archive collection; non-circulating.|5CBPF.
650 0 Motion pictures|xMarketing.
650 0 Motion pictures|xDistribution.
935 GLADN51149822
935 .b1546085X
935 .b1546085x
946 PFA PN1995.9.M29M37 2009. Record created 2010/11/17 by
sw.
957 OCLC xref loaded 20170122
964 PFA PN1995.9.M29M37 2009. |bCAT/A
994 92|bCUY