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Sunday, Apr 30, 2000
At All Costs
Claire Simon's fascinating observational documentary takes us behind the scenes of a small catering company in southern France. Owner Jihad hurries through his kitchen, urging the chef to buy some rabbits for a lunch he is preparing. "Business is about clients...Profitability comes after...Trust me!" Potential partners, possible clients, and reluctant bankers meet with Jihad to negotiate deals while his employees argue for back pay, the phone jangles with suppliers seeking payment, and the chef wonders how to cook without ingredients. Jihad meets them all with an openness spiced with anxiety and yet continues to relish his enterprise. Attributable to the nature of capitalism, he seems to be at once on a downward spiral and about to make it big.
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