Frank Tashlin's anarchic parodies (Will Success Spoil Rock Hunter?, The Girl Can't Help It, etc.) often target the advertising industry and always spoof themselves with cynical, out-of-context reminders of their own absurdity. All this and more comes into play in this comedy thriller of espionage in the cosmetics industry. Doris Day is featured, for a change, as a competitive career woman, (this time alongside Richard Harris) searching for her father's killer in a world of spies, counter-spies and spoof spies (she calls herself “the spy who came in from the cold cream”). It's all set against a classic background of wealthy California bungalows and European ski resorts, but it's a new world, a Tashlin world in which everything is vinyl, or bugged, or wired to a gadget. Gordon Gow's review in Films and Filming notes, “Tashlin's latest lark is...sustained for the most part at a moderate pitch of absurdity, and blessed with enough merry incident to make one hope all over again that Hollywood fun films might yet regain the pace that was set so dauntingly in the heyday of W.C. Fields.”