It Pays to Advertise

"Paramount's farewell to Louise Brooks was presumably intended as both an insult and a nail in her commercial coffin, via a supporting role limited to the first reel. However, it rebounded. Director Tuttle, who had worked with her before and was an old friend, sees to it that she is so well photographed in her few scenes that she virtually takes over the film. She is sorely missed thereafter, and a still ungroomed Carole Lombard as the heroine doesn't in any way compensate for her sudden banishment. Otherwise, even if not the precursor of screwball comedy that it might have been, it's a brisk and surprisingly sprightly comedy for its period, and quite unique in naming all the name brands in its satire of advertising. With Helen Johnson--an under-rated actress with a near Brooksian allure herself." William K. Everson

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