"Jessie Matthews was the brightest singer-dancer of the British cinema of the thirties. It's Love Again is considered to be her best film.... It is, perhaps, the most lavish of her musicals, for by 1936 she had made enough successful films to be given the 'star treatment.' The story is the gossamer stuff of make-believe. A press agent invents a beautiful lady called 'Mrs. Smythe-Smythe,' supposedly a tiger huntress from India being pursued by a maharajah. A young musical hopeful, Elaine, decides to take advantage of the publicity and pretends to be the exotic lady in order to attract producers and get a job. Every possible twist and comic situation is gleaned from this business.... In dance style Miss Matthews was unique, combining that swirling, skirt-turning grace of an Anna Neagle with the lowdown tap rhythms of an Eleanor Powell. However, Jessie Matthews reminded one of neither of these dancers; she was, with a certain piquant look about her, a lyric heroine in a sudden ecstatic trance." Albert Johnson