Here de Fuentes invigorates the decade-old comedia ranchera genre by dragging its pistol-wearing heroes and songs of rural pride off the back-country ranch and straight to the Old World of Spain, colliding the tough ex-colonized of Mexico with their genteel ex-colonizers. Legendary singer Jorge Negrete is Nacho Mendoza, the “charro from Jalisco,” his onscreen image of proud ranchero mirroring that of his successful recording career. Journeying to Spain with his comic-relief buddy Nopal (Soto la Marina, a.k.a. El Chicote) to collect an inheritance, Nacho finds these Spaniards a strange breed indeed, but nothing that a few songs, some fistfights, and plenty of kisses (for a rancher's beautiful daughter) cannot conquer. One of several “Jalisco” films that de Fuentes and Negrete collaborated on, Jalisco Sings in Seville was filmed to open up Spanish audiences to Mexican films, and remains a fascinating example of Mexico's vibrant popular cinema and its effort to exploit every possible market.