Considered by those who have followed Elvis Presley's film career to be his greatest singing film (he sings 8 songs, “Loving You” twice), Loving You is the story of a sincere young country fellow whose rise to musical fame is engineered by a designing woman publicist, who forces him into sequined shirts and fancy cars, in front of frenzied audiences and into the company of hostile band leaders (like Wendell Corey, who comes up with two fightin' words: Deke Rivers. “S'mah name,” growls the kid). Presley's second film is more than a little biographical, and thus a natural vehicle for his acting style and singing. “At that time (1957) Elvis was projecting the image of the innocent, uneasy in the chaos he was creating - ‘It's all happened so fast.... some nights I just can't fall asleep. It scares me. It just scares me. My Mammy wouldn't want me to be sexy or vulgar. I just do a lot of wiggling and quivering. I can's sit still when I sing.'” (Films & Filming) Loving You closes with a televised tribute to Deke/Elvis, broadcast from Texas, with an impassioned speech aimed at civic-minded, prudish protestors, the speech calling for “freedom in America” and citing the public's initial rejection of works by Debussy and Stravinsky. “But,” insists the town's Mayor, “all that don't matter here.” “And he's right,” laments the New York Times reviewer, “It don't.” (J.B.)