Things are not going well for old-timey Tex Warner (Wendell Corey) and His Rough Ridin' Ramblers. Even his hotshot publicist, Glenda (Lizabeth Scott), can't get the beat back into his backwater tour. He needs a gimmick. Then a local boy, Deke Rivers (Elvis Presley), steps out from the crowd with a whole lotta shakin'. Elvis's second film is a prescient tale about a hesitant bumpkin who's dressed for success by his promoter, then puts his best pelvis forward. Decked out in sequined shirts, the King knocks ‘em dead with seven songs, including “Teddy Bear.” And Wendell? Definitely old and in the way.