“The director is Austrian, the cinematographer American and the star English, but White Elephant is as near to an African film as Westerners have ever got. Shot with great skill in Ghana, it tells the story of an Englishman (Peter Firth) trying to build a microchip factory and finding himself hopelessly caught between two cultures, unable to understand the real Africa which seems to stand against his plans. Attacked by witch-doctors, he tries desperately for understanding. So too does director Werner Grusch, who goes the opposite way of Werner Herzog in attempting to demystify the magic that is used against the young industrialist. His players include both a Christian Bishop and a real African ju-ju man among the largely African cast.... White Elephant is highly original, very beautiful to look at and has a unique sympathy for the hidden strengths of a society that may only be backward in our short-sighted terms.” Derek Malcolm, London Film Festival