Will Success Spoil Rock Hunter?

Pop culture goes !POP! in Frank Tashlin's puncture-proof provocation of media-driven consumerism. The Stay-Put Lipstick account needs a new set of lips to lay on and TV ad exec Rockwell Hunter (Tony Randall) knows just the proper pucker, Rita Marlowe (Jayne Mansfield), a reigning celebrity with the “oh-so-kissable lips.” But nothing is a simple straight line, especially the curvaceous road to Marlowe's good graces. Having previously featured Mansfield in The Girl Can't Help It, Tashlin again sends her careening across the wide, wide screen with its broad swathes of pranky parody and vibrant production values, the only operative values in this gag fest.

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