This 1957 exhibitor manual had everything you needed to promote Preminger’s new movie for your local venue.
Joan’s nationwide campaign comes complete with advertising artwork designed by Saul Bass.
The pubilicity kit suggests creative ways to promote Saint Joan across the neighborhood—now that’s thinking outside the box (…outside the bob).
Meet the cast of characters.
Jean watches as Preminger enacts mood.
Preminger on camera boom exhorts cast one minute before actual filming of Joan’s burning.