“At the end of 1916, Douglas Fairbanks formed his own production company and signed a distribution contract with Paramount-Artcraft.... Fairbanks began more and more to guide his own films, though he never took directorial credit.... During the Artcraft period Fairbanks emerged as the character Alistair Cooke called ‘The Popular Philosopher'; he appeared in a series of breezy satires on contemporary fads, embodying the boundless enthusiasm and optimism of the ‘average' American and his faith in physical culture and success in business....” -E.B., MOMA.

“While Bill Hart frequently played the Westerner who went East and showed the city fellers that he was as smart as they were, Doug would reverse the process by playing the West-obsessed city-dweller who went out West and proved himself more of a man than any of the natives! Wild And Woolly is one of the best of these modern comedies, full of fun and action, and moving like lightning. Research has established that the average shot length in the film is 1-1/2 seconds. Clearly a film that can be studied on the same level as Eisenstein, except that it's too much fun.”