Frank (The Girl Can't Help It) Tashlin takes his usual idiosyncratic and Brechtian route to satire, leaving the world of illusion, people-packaging, audience consumerism--in a word, Hollywood--in tatters. He has shifted the target of George Axelrod's 1955 Broadway play from movies to television and its mainstay, advertising, but the central focus--success through manipulation of the gullible--remains the same. Low-rung ad man Rockwell Hunter (Tony Randall) is about to wave a reluctant goodbye to the lucrative Stay-Put Lipstick account when he hits upon a campaign scheme involving film star Rita Marlowe, the girl with the oh-so-kissable lips (Jayne Mansfield, in yet another Mansfield imitation). But at its height, success turns out to be more than Rock Hunter had hoped or bargained for: in order to obtain Rita's endorsement, he is called upon to impersonate her lover, and, image or no, he's still the schlemiel who can't seem to keep his pipe lit, and who identifies with “you and us and all the other us-es like us” that the industry aims to please. Tashlin's formula for happiness is ultimately very simple: there's no success like no success.