In the isolated Berber villages of Morocco's Atlas mountains, for young men and women to marry outside their own blood lines they must go to the moussem, the market, where, each September, tribespeople barter for sheep, camels, food, textiles-and mates. Not the "meat market" that it sounds, the bride market held at the shrine of Imilchil is an ancient, romantic ritual, one of the few that has provided women with a choice in their futures, for it is they who decide (divorcees are plentiful at the bride market). In this provocative documentary, Christian and Steffen Pierce have captured the tension, excitement and charm of the bride market, but also its fading beauty, as the influx of tourism-in which the filmmakers implicate themselves-takes it toll.