Tashlin took an idiosyncratic and Brechtian route to satire, his targets people-packaging, consumerism, and media manipulation of the projected dreams of a gullible public. Low-rung ad-man Rockwell Hunter (Tony Randall) is about to wave a reluctant goodbye to the lucrative Stay-Put Lipstick account when he hits upon a campaign scheme involving film star Rita Marlowe, the girl with the oh-so-kissable lips (Jayne The Girl Can't Help It Mansfield, in yet another Jayne Mansfield imitation). But even as he envisions Rita clothed in green bills while a chorus exalts, "You got it made," image or no, this Rocky's still the schlemiel who can't seem to keep his pipe lit, and who identifies with "you and us and all the other us-es like us" that the industry aims to please. Tashlin's formula for happiness is so simple it's heretical: there's no success like no success.