Christmas in July, though probably the most neglected of Sturges' masterpieces, is his purest expression of overnight success. A radio contest to find a promotional jingle for a coffee company turns into a corporate nervous breakdown when one obstinate judge deadlocks the whole works. By an absurd fluke, the prize is prematurely awarded to a company clerk (Dick Powell) whose entry was: “If you can't sleep, it's not the coffee, but the bunk.” From then on the film embarks on a series of lunatic reversals that can only be compared to a roller-coaster ride.