LEADER 00000cam a22005777i 4500 001 970605653 003 OCoLC 005 20171025101420.0 008 160923t20172017paua 001 0 eng d 010 2016954734 020 9780996274043 020 0996274049 040 YDX|beng|cDLC|dYDX|dBDX|dCCX|dB@L|dOCLCO|dOCLCQ|dCUY 042 lccopycat 043 n-us--- 050 00 HF6161.M7|bM34 2017 082 04 791.0698|223 100 1 McElwee, John,|eauthor. 245 14 The art of selling movies /|cJohn McElwee. 250 First edition. 264 1 Pittsburgh, Pennsylvania :|bGoodKnight,|c[2017] 264 4 |c©2017 300 xv, 286 pages :|billustrations ;|c29 cm 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 500 Includes index. 505 0 Introduction: Fine art, folk art, or no art at all -- Silents to 1930s : daily survival of the fittest -- 1940s : business booms and ads peak -- 1950s : wide, wide worlds -- 1960s : a slow slide down. 506 Pacific Film Archive collection; non-circulating. |5 CBPF. 520 The Art of Selling Movies is a "first-ever look at 60 years of newspaper advertising for motion pictures great and not-so-great. The idea for walk-in and drive-in theatres alike was to motivate patrons to leave their homes, part with precious income, and spend time in the dark, and theatre owners used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1930s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie- going public ... and the advertisers seeking a way in."-- Jacket. 650 0 Advertising|xMotion pictures|xHistory. 650 0 Advertising, Newspaper|xHistory. 650 0 Commercial art|zUnited States|xHistory. 650 0 Motion pictures|zUnited States|xHistory. 650 0 Motion picture industry|zUnited States|xHistory. 650 7 Advertising|xMotion pictures.|2fast|0(OCoLC)fst00797711 650 7 Advertising, Newspaper.|2fast|0(OCoLC)fst00797938 650 7 Commercial art.|2fast|0(OCoLC)fst00869331 650 7 Motion picture industry.|2fast|0(OCoLC)fst01027150 650 7 Motion pictures.|2fast|0(OCoLC)fst01027285 651 7 United States.|2fast|0(OCoLC)fst01204155 655 7 History.|2fast|0(OCoLC)fst01411628 956 20171025 |bpfmcq|cCC 957 OCLC xref loaded 20171105 994 C0|bCUY