LEADER 00000ngm 2200433Ia 4500 001 213481011 005 20080320 TAPE OCLC0320: 0004 007 vd mdaizu 008 080314p20062002xx 059 vleng d 009 Reclvl: f Addate: 080314 Addid: INN Moddate: 090211 Modid: MRC 024 1 883629248394 035 (PFA-FILM)15926 035 GLADN17744626 040 CUY|cCUY 090 |bDVD 9424 090 |b0230-01-12495 245 04 The Century of the self.|nEpisode 1,|pHappiness machines |h[videorecording] /|cwritten and produced by Adam Curtis. 246 1 |iTitle on disc label:|aCentury of self.|bEpisode 1, |pHappiness machines. 246 3 Happiness machines 260 [S.l.] :|bBN Publishing,|c[2006] 300 1 videodisc (59 min.) :|bsd., col. with b&w sequences ;|c4 3/4 in. 500 Videodisc recording of the BBC series, Century of the Self originally produced in 2002. 500 Episode 1 in a 4 part series describing the psycho/social issues affecting 20th century consumerism against the backdrop of the development of Freudian psychology. 506 PFA 0230-01-12495. Restricted: For PFA exhibition only. 506 Pacific Film Archive collection; non-circulating.|5CBPF. 520 The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile. 538 DVD. 590 PFA 0230-01-12495. |aCOPY-SPECIFC DESCRIPTION: 1 videodisc of 2 (d1) (58:41 min.) (DVD NTSC) : sd., col. with b&w sequences ; 4 3/4 in. |aCONDITION NOTE: Last checked: 2008/07/08 Excellent condition. 600 10 Freud, Sigmund,|d1856-1939. 600 10 Bernays, Edward L.,|d1891-1995. 650 0 Consumers|xPsychology. 650 0 Consumer behavior. 650 0 Consumption (Economics)|xPsychological aspects. 650 0 Motivation research (Marketing) 650 0 Public relations|xHistory|y20th century. 655 7 Television.|2mim 655 7 Mini-series.|2mim 655 7 Documentaries and factual works.|2mim 690 British films. 700 1 Curtis, Adam,|d1955- 710 2 British Broadcasting Corporation. 710 2 BN Publishing. 935 GLADN17744626 935 .b15262364 935 .b15262364 941 0 PFA 0230-01-12495. PFA collection acquisition anonymous donation 2005/09/27 946 PFA 0230-01-12495. Record created 2008/07/08 by sw. 946 PFA 0230-01-12495. First on videodisc 1 with second episode. 948 PFA 0230-01-12495. Restricted: For PFA exhibition only. 956 20140224|bPFA migration/merge load 957 OCLC xref loaded 20170205 991 bb15262364 994 02|bCUY