LEADER 00000ngmaa2200385Ka 4500 001 697619148 003 OCoLC 005 20110120111409.0 007 mr caaafmnarauuac|||||| 008 110120s1958 au 002 mlger d 035 (PFA-FILM)18246 040 CUY|beng|cCUY 245 00 Schwechater|h[motion picture] /|cdirected by Peter Kubelka. 257 Austria. 260 Austria :|b[s.n.],|c[1958]. 300 1 reel of 1 (2 min.) :|bopt sd., col. ;|c35 mm.|3polyester print. 506 Pacific Film Archive collection; non-circulating. Access by appt. only.|5CBPF. 506 PFA 3500-01-13186. Restricted: For PFA exhibition only. 510 "...Schwechater, an ingeniously (albeit irreverently) conceived - but never commercially aired - promotional piece that was commissioned by the Austrian brewery (after which, Kubelka jokingly adds, he was forced to leave the country and eventually settled in New York). Given free reign to film the commercial as he chose with the sole provision that he maximize the number of reinforcing shots of people enjoying a glass of beer within the one minute planned commercial spot, Kubelka concocts a maddeningly fractured montage of strobic, repeated subliminal images of casual beer drinking with intermittently punctuating shocks of color and frenetic white noise to convey the self-indulgent consumer message. Visually dense, structurally innovative, and idiosyncratically offbeat, the film is a delirious and sensorially revitalizing display of novel cinematic syntax and an exhilarating ode to conspicuous consumption"--www.filmref.com 590 PFA 3500-01-13186. |aCONDITION NOTE: Last inspected: 2006/ 08/07; Essentially new; 1 splice joins two prints together; audio level should be turned up during projection 650 0 Beer. 655 7 Shorts.|2mim 655 7 Personal/independent works.|2mim 655 7 Commercials.|2mim 690 Austrian films. 700 1 Kubelka, Peter,|edirection. 941 0 PFA 3500-01-13186. PFA collection acquisition purchased from Peter Kubelka with funds from the Edith R. Kramer Collection Acquisition Fund 2006/07/25 946 PFA 3500-01-13186. INV record created 2009/08/05 by js; MIN record created 2011/01/19 by sw. 946 PFA 3500-01-13186. A set of two prints joined together on one reel in order to be repeated; thus, approx. 2 minutes total on reel. 948 PFA 3500-01-13186. Restricted: For PFA exhibition only. 956 pfsw 956 20140224|bPFA migration/merge load 957 OCLC xref loaded 20140309 994 C0|bCUY