Animal rights activists’ campaign to present seal hunting as barbaric is highly successful. Less visible, until recently, is the Inuit response. Throughout Canada, Inuit people depend on seal meat for food and on the sale of pelts to participate in the global economy. Bans against hunting have devastated their economy and way of life. In her passionate, mind-shifting film, Alethea Aranquq-Baril chronicles her and other Inuits’ efforts to forge a new kind of political activism using humor and social media. “This quiet, purposed anger is the most powerful and responsible kind and it has a dignity that is absent in modern discourse,” observes Kurt Halryad in ScreenAnarchy.